Luisa Cruz


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Louisa Cruz – Princeton/New Brunswick, NJ

Luisa Cruz covers all markets in the Central New Jersey Region.  Originally licensed in North Carolina, yet raised in Massachusetts, Luisa is a proud graduate of The University of Massachusetts- Amherst where she attained a bachelor?s degree in psychology and Minor is Spanish.  She comes from a culturally-rich family of Hispanic descent, and currently calls  the Princeton area home with her husband of 17 years, and four children.

Professionally, Luisa makes it her priority to use her extensive knowledge from 20 collective years of experience in the Real Estate industry including tenure working for the Nation?s Largest Banking  and Title institutions, such as Wells Fargo Bank and First American Title Companies. She has utilized this substantial experience to educate her clients with options to suit their specific circumstances, and to strategize distinctive proposals that will custom fit their individual real estate needs. She consistently strives to give her clients the finest customer centered experience possible, by looking past the transaction and striving to provide her clients with valuable resources that not only enrich their lives but earn their trust as their real estate consultant for life.Most of Luisa?s real estate business success is attributed to recommendations from her past clients including Princeton and Rutgers University Faculty and Tri-State area Executives. Serving her clients and their acquaintances with the absolute best experience, is not only an ambition she strives for, but one she feels is a duty to their loyalty.

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Claire, Luisa, and the team have been wonderful partners throughout the journey. They provided guidance, support, and clarity on actions/decisions needed, including a weekly status email that summarized current activity. They have been very helpful in sharing their experiences from marketing our home to transitioning to virtual (COVID) buyer visits to organizing the process; providing suggestions for completing required repairs and planning for the move. I highly recommend them for their professionalism, support, preparation, and attention to detail. Thank you for making this journey a very positive experience.
— Sandy Becker